Cover girl is a brand within the most competitive niches, that of cosmetics. Cover Girl cosmetic brand is putting up a face and reinventing the concept of retail in its sector, embodying an eCommerce success story that is unmatched and within a very little span of time after its establishment in 1961, it has become a well famous brand. Now, there is hardly any cosmetic brand that can compete with Cover girl. It is due to the reason that Cover Girl has been understanding the needs of society and catering them very well. They know what is the market demand and continue with upgrading their products like any other successful makeup brand couldn’t.
That is the reason for which Cover Girl stands out in the world of cosmetics. Whoever thinks of makeup or buying a cosmetic product, that person would for at least once, think about getting it from Cover Girl. This is what Cover Girl has achieved throughout, customer and brand loyalty. They have never disappointed their customers with any of the product. In fact they have been the influencers of this industry and introducing changing trends since their establishment.
Today, Cover Girl has set itself apart from its competitors basing its entire strategy on some basic premises that may be revolutionary: inclusiveness and respect for the environment. As for inclusivity, say that all its products are adapted to different skin colors, as reflected in its ideology. They seek to help each individual to enhance their natural beauty by highlighting their characteristic features, without homogenizing all their clients under the same pattern.
Respect for the environment is another key. Recently, Cover Girl was the first major brand to achieve Leaping Bunny certification from the Cruelty Free International body. This recognition implies that neither the brand nor any of its suppliers are testing animals.
It is also important to highlight in their brand positioning, that they are in a high-quality segment, but accessible in terms of price. This is something that has not changed since its founding.
There are numerous online platforms where one can avail Cover Girl cosmetics. Even the Cover Girl in itself is an online store but Amazon is a bigger supplier of Cover Girl products as it as high global reach. But the unlucky Pakistanis can’t fully enjoy Cover Girl products at amazon. It is due to the fact that Amazon restricts the supply of numerous products in Pakistan. That is the main hurdle which has been resolved by WaooMart.
At WaooMart, all the Cover Girl Cosmetic Products at Amazon are offered to Pakistani consumers. It allows people living in Pakistan to enjoy amazon shopping experience. WaooMart has simply made online shopping in Pakistan much easier. Now the customers can avail all the cosmetics by Cover Girl easily in Pakistan. All you have to do is simply choose your favorite amazon product available on WaooMart and place your order. The guarantee of the products given by WaooMart would be same as of Amazon.