Rann means battle. And battle is a fight between large organized forces. In the context of a civil society and its seep complexities, large organized forces (read news channels, political parties and industrial czars) are not just involved in a fight with each other, but more importantly and frighteningly. They are battling a war within themselves and this especially true of news channels. Making news is not the easiest thing in the world. So the next best thing obviously would be to make anything and everything appear to be news. In a free economy system where there is so much competition the media by default is lost in its purpose. Rann aims to expose the behind-the-scenes truth of how a truth telling machinery by the very virtue of its positioning has no choice but to corrupt it lf it is to become a money-making and power-brokering enterprise.